Brand
BETHESDA SOFTWORK
The Elder Scrolls Online: Gold Road
[THE CHALLENGE]
Bethesda Softworks, the publisher of The Elder Scrolls Online, announced a major expansion that introduces a revolutionary new crafting system for players. This system, called "Scribing," centers around a unique in-game tool called the "True-Sight Lens," which players need to craft and customize unlimited new combat skills to suit their playstyle, adding a whole new dimension to gameplay.
Bethesda wanted to generate significant excitement for this expansion, titled Gold Road, but they knew they needed more than just advertising to cut through the noise and capture the imagination of both existing and potential players.
[OUR APPROACH]
Recognizing the need for a truly immersive and engaging experience, we came up with a multi-faceted strategy to vividly realize the expansive world of Elder Scrolls Online: Gold Road.
1
From Screen to Steel
2
Seeing the Magic
3
Amplify the Story
[RESULTS]
GOING BEYOND:
The campaign exceeded expectations by generating over 1M+ views and 24M+ impressions across our platforms, sparking widespread discussion online.
COMMUNITY ENGAGEMENT:
The man at arms: regorged episode created a deeper connection between players and the game world, with fans praising the attention to detail and the tangible representation of an exciting new in-game item.
[Contact US]