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UBISOFT

Assassin's Creed Shadows

[THE CHALLENGE]

Ubisoft, the developer behind the acclaimed Assassin's Creed franchise, sought to make some noise at its flagship event, Ubisoft Forward, with the promotion of its upcoming release, Assassin's Creed Shadows.

This installment dives into Japan's rich history for the first time and explores a setting that loyal gamers have been asking for since the franchise began. With a passionate fanbase and a legacy of immersive, historically inspired worlds, Ubisoft needed a campaign that would not only thrill its core player base but also expand its reach to a broader audience.

[OUR APPROACH]

To ignite excitement for Assassin's Creed: Shadows at Ubisoft Forward, we brought the games arsenal to life. Attendees including influencers and press, witnessed a live forging demonstration creating unique Kunai bottle openers and Nobunaga's insignia gold coins as one-of-a-kind collectibles. This immersive experience provided memorable content opportunities and bridged the gap between game and reality.

We amplified this excitement through seven dynamic social posts during the event, showcasing everything from intricate replica weapons to the live forging action. This campaign massively expanded the activation's reach, forging a deeper connection with the community across all social channels.

We brought iconic weapons to life in two episodes of Man at Arms: Reforged. Nace’s Kusarigama and Yasuke’s Katana and Wakizashi were recreated using authentic Japanese smithing techniques and imported black sand. Episodes premiered on the AWE me YouTube channel with short-form content across other platforms (TikTok, Instagram, Facebook, X).